New York Road Runners

As the producer for the New York Road Runners' "It Will Move You" campaign, I led the development and execution of a comprehensive marketing strategy aimed at increasing awareness, engagement, and viewership for the TCS New York City Marathon. We crafted a campaign that highlighted the transformative power of running, emphasizing both the physical and emotional experiences of marathon participants and spectators.This project exemplified my ability to manage large-scale, multifaceted campaigns that require seamless coordination between creative development and strategic execution.