Verizon

As the experiential producer for Verizon's "The Reset" campaign, I led the creation of an innovative installation in Union Square, New York, designed to showcase the capabilities of Verizon's 5G Ultra Wideband network for gamers. This immersive experience featured glitch-inspired visual effects and interactive elements that highlighted the pitfalls of lag in gaming, effectively demonstrating how Verizon's 5G technology addresses these issues.

The installation was part of a broader 360º campaign filled with insider gaming easter eggs and cinema-grade visuals, aimed at engaging the gaming community and setting Verizon apart in the competitive landscape.