InVisible

As the experiential producer for Visible Mobile's "InVisible NY" pop-up in Soho, I orchestrated a dynamic, immersive experience that seamlessly blended technology, music, and art. The event featured nightly concerts, including a surprise performance by A$AP Ferg, and live art performances from artists like Naturel. We designed interactive rooms for photo opportunities, creating Instagram-worthy moments that captivated attendees. Influencer participation further amplified the event's reach and engagement. The pop-up was cleverly concealed behind a faux phone repair shop, adding an element of surprise and intrigue. This innovative approach not only showcased Visible's app-based wireless service but also provided a memorable, perspective-shifting experience for all visitors.