Beta Blasters

As the product manager for Beta Blasters, an 8-bit video game created for Lycored, I led the project from concept to execution, helping disrupt the nutraceutical industry. Working closely with a Brooklyn-based developer, Madwell's in-house agency creative team, and Lycored's scientists, I ensured the game was innovative, fun, and educational. By combining science with engaging gameplay, we delivered a product that captivated audiences and set a new standard for how DTC brands can educate and excite their consumers.