Pop Up Grocer

I helped manage the process of defining Pop-Up Grocer’s brand identity and played a key role in bringing their physical locations to life, including pop-up stores and their first permanent brick-and-mortar shop. On the digital front, I worked closely with our development partners and studio designers to create an online catalogue of brands. This platform includes an intuitive search function where users can easily filter products based on categories—like Black-owned, women-owned, or gluten-free—by simply selecting the relevant options, making it effortless for consumers to discover brands that align with their values and needs.